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Instagram: 4 deal-breaker trends that can impact your success

 

instagram

  

Retailers know the power of Instagram for digital marketing strategies. But have you taken note of the changes? 

The world is changing from Covid-19 to the renewal of the #Blacklivesmatter campaign. Many shifts have occurred, with Instagram not spared. Don’t worry. You do not need a new social-media calendar. More important, you need to remain flexible and current. 

1 Translate your values into actions

Many companies jumped to link their brands to the #Blacklivesmatter campaign. In June, on Blackout Tuesday, they filled their feeds with black squares. However, some were called out for being dishonest: their actions could be seen as black-facing their social platforms. They were not bringing about change to stem systematic racism within their industries: rather, they were trying to cash in on global activities. Better to be honest and let your Instagram reflect your company’s values. 

2 Live the moment  

With many having to cancel events, shows, and yoga classes, Instagram Live viewership spiked, with a reported 70% jump and 800 million views on Facebook and Instagram. Instagram responded by making its platform more desktop-friendly. Live videos allow you to engage better with your audience, with an interaction rate six times better than a Facebook post, sharing memes and Qs & As in real-time. 

3 Instagram shop upgrades 

Like Facebook, the shop on Instagram allows your customers to view products on the app without accessing your website. The implication for you is greater conversions, thus more sales. Also, there is a phased roll-out to improve the consumer’s shopping experience. When a client on Facebook buys an item, it will go into their cart. They then check out and pay using their Instagram account. Plus, you can connect with our loyalty programs and personalize your collections. Facebook’s tech team has been pushing hard to improve their AI using GrokNet. Products in a catalog are tagged within seconds. Rotating View offers 3D images to enhance the personalized shopping experience further. 

4 Merging of different platforms 

Old school means limiting to filter images. Instagram is packed with music, memes, and even TikTok challenges. Outside apps find their home on Instagram: messaging merging occurs between Facebook, WhatsApp, and Instagram. Not only will the consumer benefit, but your digital team will also respond faster to clients. 

Keep up with developments by speaking to one of our experts. Contact us today: our team of strategists and marketers have the tools to ensure that you succeed.  
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