Retailers know the power of Instagram for digital marketing strategies. But have you taken note of the changes? The world is changing from Covid-19 to the renewal of the #Blacklivesmatter campaign. Many shifts have occurred, with Instagram not spared. Don’t worry. You do not need a new social-media calendar. More important, you need to remain flexible and current. 1 Translate your values into actions Many companies jumped to link their brands to the #Blacklivesmatter campaign. In June, on Blackout Tuesday, they filled their feeds with black squares. However, some were called out for being dishonest: their actions could be seen as black-facing their social platforms. They were not bringing about change to stem systematic racism within their industries: rather, they were trying to cash in on global activities. Better to be honest and let your Instagram reflect your company’s values. 2 Live the moment With many having to cancel events, sho...
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