Jacques' Archive

 [Informal] C reating more inclusive YouTube content that matters Whether you're a digital marketer or a small business owner, YouTube marketing can be valuable for your money when it comes to online marketing. However, the impact of the George Floyd protests and the returned attention to the #blacklivesmatter movement should make us rethink the type of message we are sending.  Hear me out. Just deliberate on ameliorating systemic racism and inequality in many countries based on race. We know that cultural representation can be blunted or hidden when supported by the norms of a biased and discriminatory community. The issue is that one of my favorite digital marketing platforms, YouTube, is not spared, as hereto we marketers must take note of the changing demands. One aspect that is at the heart of computer science is algorithms. Algorithms are at the core of machine-based learning that aims to imitate the human learning process and use a combination of calculations to predict...

  [formal]   Creating More Inclusive Youtube Content That Matters  As the George Floyd protests grew, this returned attention to the Black Lives Matter movement. The focus was on ameliorating systemic racism and inequality in many countries based on race. The cultural representation can be blunted or hidden when supported by norms of a biased and discriminatory community. YouTube is not spared, as hereto YouTube marketing must take note of the changing demands.  Such matters for a platform such as YouTube. At the heart of computer science is algorithms. Algorithms are applied to social media platforms such as YouTube, Facebook, Twitter, and others. Learned calculations are made by the service providers based on our behavior.  Such includes systemic racism, which is then embedded into the platform. Marketers need to note that applying such patterns can lead to a loss of their audience. The audience might feel not recognized. It is therefore vital to crafting aut...

     Retailers know the power of Instagram for digital marketing strategies. But have you taken note of the changes?  The world is changing from Covid-19 to the renewal of the #Blacklivesmatter campaign. Many shifts have occurred, with Instagram not spared. Don’t worry. You do not need a new social-media calendar. More important, you need to remain flexible and current.  1 Translate your values into actions Many companies jumped to link their brands to the #Blacklivesmatter campaign. In June, on Blackout Tuesday, they filled their feeds with black squares. However, some were called out for being dishonest: their actions could be seen as black-facing their social platforms. They were not bringing about change to stem systematic racism within their industries: rather, they were trying to cash in on global activities. Better to be honest and let your Instagram reflect your company’s values.  2 Live the moment   With many having to cancel events, sho...

We are currently in a state of fear and anxiety as events unfold around us. But as our emotions start to rise, ways must be found to control these feelings, lest they trigger chronic stress that can lead to depression. We have compiled five steps to ease your fear and anxiety, and take back control where you feel you have none. You might feel shell-shocked by the events unfolding  around you. Don’t worry, you aren’t alone. Also, it’s  totally typical to feel dismayed about the circumstances we are in right now. Harboring such emotions, however,  is unhealthy, especially in the long term. To help you,  here are five tips we recommend to ease your fear and  anxiety, so you can focus only on what is necessary. Have a plan Your first step is to have a plan in place. This could be to  ensure the health and safety of you and your family. Avoid taking notice of the mass media: listen to the  updates from trustworthy health institutions. Try not to  becom...