Being confronted by the task of making a business case for the implementation of conversion rate optimization in your company can be daunting if your CEO is not familiar with CRO (or most things digital). However, we explore the steps you can take to make this exercise easier and to gain the sign-off you need for proceeding. Keep it simple and concise Be careful not to make your case using jargon your bosses will not understand. Rather keep the business case simple and short. In most cases, your reader will only glance at the many points, so making an extensive report would be counterproductive. More so, confine your report to an executive summary, a background section, a definition of the project, a statement of the business requirements, a conducting of an evaluation, an offering of a balanced option, a statement of the strategic alignment, and most of all, a declaration of the benefits. Also, give the correct conversion rate optimization. All this can be obvious to you; however, it ...
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