Jacques' Archive

 [Informal] C reating more inclusive YouTube content that matters Whether you're a digital marketer or a small business owner, YouTube marketing can be valuable for your money when it comes to online marketing. However, the impact of the George Floyd protests and the returned attention to the #blacklivesmatter movement should make us rethink the type of message we are sending.  Hear me out. Just deliberate on ameliorating systemic racism and inequality in many countries based on race. We know that cultural representation can be blunted or hidden when supported by the norms of a biased and discriminatory community. The issue is that one of my favorite digital marketing platforms, YouTube, is not spared, as hereto we marketers must take note of the changing demands. One aspect that is at the heart of computer science is algorithms. Algorithms are at the core of machine-based learning that aims to imitate the human learning process and use a combination of calculations to predict...

  [formal]   Creating More Inclusive Youtube Content That Matters  As the George Floyd protests grew, this returned attention to the Black Lives Matter movement. The focus was on ameliorating systemic racism and inequality in many countries based on race. The cultural representation can be blunted or hidden when supported by norms of a biased and discriminatory community. YouTube is not spared, as hereto YouTube marketing must take note of the changing demands.  Such matters for a platform such as YouTube. At the heart of computer science is algorithms. Algorithms are applied to social media platforms such as YouTube, Facebook, Twitter, and others. Learned calculations are made by the service providers based on our behavior.  Such includes systemic racism, which is then embedded into the platform. Marketers need to note that applying such patterns can lead to a loss of their audience. The audience might feel not recognized. It is therefore vital to crafting aut...