Proposal: Actively integrating LinkedIn as part of Excellerate Services’ Marketing and Communications strategy
Including LinkedIn as Part of the Marketing and Communication Strategy for Excellerate Services LinkedIn has 500 million users globally, of which 40% use this social networking service daily, around 57% on their mobile phones. In South Africa, there are around 6.1 million users. The interest in this business-oriented social networking service is steadily increasing. It is becoming the social platform South African companies should be on, particularly because about 50% of LinkedIn users have decision-making authority. This platform, as an Internet marketing tool, should be an important part of business communication strategy. This service is not only cost-effective: it may be used for conversions, both business to business (B2B) and business to consumer (B2C). Although LinkedIn is a crossover social-media platform for both personal and business life, it is the best platform for B2B marketing. This makes it a game-changer that may be used as a tool for passive and proactive ...